Complaint platforms
Record volume, theme distribution and the brand’s response rate.
How it works
How is a perception report written?
Markarar collects the traces people leave about a brand on the open web, ties each one to its source, weighs it in context, and leaves you a plain summary. In four steps, start to finish.
01
We trace it across the open web
Complaint platforms, marketplace reviews, community dictionaries, forums and news are scanned. Only publicly available content is used; data behind a login is never collected.
Şikâyetvar1,204 recordsTrendyol28,350 reviewsEkşi Sözlük312 entriesNews5 articles
02
We tie every finding to its source
Quotes are stored with their date and link. Content that is unreachable or deleted is flagged as “unverified” — it never slips silently into the report.
The packaging was very careful; it arrived the very next day.”
03
We split into themes and weigh their share
Turkish natural-language analysis separates praise and complaints into themes. A theme’s share is measured by how many people voiced it — a single loud complaint cannot take over the report.
Price/performance46%
Return process31%
Service appointments23%
04
We leave you words, not a score
The result is not a single number: overall perception, the most praised and most complained-about topics, verified quotes and a practical closing summary.
Overall perceptionPositive
praise: price/performance complaint: return process
Coverage
What we scan
Marketplace reviews
Product ratings, review texts and seller performance.
Community dictionaries
Long-term brand perception and narratives in context.
Forums
Technical experiences, breakdown and service-process accounts.
News
Publicly reported events such as recalls, fines and awards.
Official channels
Warranty terms, service network and transparency of contact channels.
Our limits
We take no ads
No brand pays us for promotion or ranking; the results are not for sale.
We sell no scores
We don’t produce a “brand score” reduced to a single number; a number without context misleads.
If data is missing, we say so
If the data is insufficient, the report says so openly. Reports are for information only, not purchase advice.
FAQ
Frequently asked
How fresh is the report?
Every research run scans at that moment; each source in the report shows its crawl date. You can re-run a past report to refresh it.
Why don’t you give a score?
A single number hides a real picture like “shipping is fast but returns are slow”. Instead, we report overall perception in words and each theme with its share.
How are negative comments weighed?
A theme’s share is measured by the number of people who voiced it; a single angry record cannot dominate the report. Selection bias on complaint platforms is also shown separately per source.
Can brands change the report?
No. Brands can only influence the picture by responding on public channels — and those responses enter the report as data too.
Is my data stored?
Your research history is kept only in your account; search queries are never shared with third parties.